From Edward Winkelman's Blog:
Advice for Artists Seeking Gallery Representation
I've had a request to consolidate the various threads we've hashed out over the years geared toward offering advice to artists seeking gallery representation and working with one. As I get individual requests from time to time myself, I figured finding them all would be time well spent. Here, in no order of when they were written, but rather of seeming chronological importance, are 10 threads I think include helpful information for any artist wanting to learn how to navigate these waters. Thanks to all the readers whose comments make them as useful as they are:- Selling solo vs. working with a gallery
- Tailoring your resume for an art dealer
- Studio visit strategies
- Getting your foot in the door
- Mistakes to avoid in finding the gallery right for you (the one-size-fits-all myth)
- My very best advice for approaching a gallery
- The logic behind the 50/50 split
- Communicating with your dealer
- Dealing with over-protective dealers
- Notes on ending a gallery-artist relationship
RECOMMENDED READING / VIEWING
Art Now, Gallery Guide
Crawford, Tad, The Artist-Gallery Partnership, Third Edition: A Practical Guide to Consigning Art
Flash Art, Art Diary International Guide to Museums, Galleries, Artists
Steinberg, Michael, Up & Coming New York
Thornton, Sarah, Seven Days in the Art World
Winkleman, Edward, How to Start and Run a Commercial Art Gallery
RECOMMENDED WEBSITES
www.artmecca.com (sales)
www.artnet.com
www.art-online.org (sales)
www.carrollandsons.net (Boston Drawing Project)
www.ebay.com (sales)
www.etsy.com (sales)
www.eyestorm.com (sales)
www.artfulhome.com (sales)
www.nextmonet.com (sales)
www.paintingsdirect.com (sales)
www.flatfiles.pierogi2000.com (The Flat File)
www.theartnewspaper.com
